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Campaigns

Marketing Campaign
Campaign Budget: $0 – $100,000 and $100,000+
A campaign consisting of a number of specific elements and activities developed to achieve a set of objectives, such as promoting a project, service, business or event. These elements and activities may include research, advertising, sales promotions, direct mail, pricing, distribution strategy, social media, etc.

Public Relations Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign consisting of a series of activities planned in advance and executed in a strategic manner in order to achieve a specific goal or goals, such as drawing attention to or promoting a nonprofit or for-profit organization’s products or services.

Public/Government Affairs Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidates.

Integrated Campaign
Campaign Budget: $0 – $100,000 and $100,000+
A campaign that employs the creative and effective integration and leadership of public relations strategies and tactics with other promotional marketing communications. Entries should demonstrate the integration of strategies, plus the budget and measurement of return on investment of the communications to any stakeholder group, including employees, consumers, the media or shareholders.

Digital Media Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign that is used to market and promote a product, service, business or event strictly online, using digital advertising, social media, video or other forms of digital communications.

Tactics

Media Relations (Regional, for-profit)

Media Relations (Regional, nonprofit)

Media Relations (Statewide and beyond)

Print Publications used for marketing and/or communications. Could include newsletters, annual reports, brochures, etc.

Websites used for marketing or public relations activities to promote a product, service, business or event.

Submit Your Entry

Entries and supporting materials must be received by 5 p.m. on Friday, October 6, 2017.

Judging Categories

From Marketing to public relations campaigns, you’ve probably done work that will get noticed.

Are You Eligible?

The MARCOM Awards are designed to honor the region’s best marketing and communications campaigns and tactics in the region.

Contact Us

Reach out to the Capital Region Marcom Awards team at info@crmarcomawards.com for all of your questions.