The 2024 Capital Region MARCOM Awards

The awards program recognizes excellence in marketing and communications through outstanding work in a number of categories.


This year’s MARCOM Awards will take place on November 20, 2024 

2023 Call for Submissions

Has your Marketing and Communications team created powerful, intriguing, thought-provoking campaigns to propel your organization’s message? Show us your best work.  This awards program is open to nonprofits, all-level of government, and marketing agencies  We are now accepting entries for the 2024MARCOM Awards.

Entries will be judged from a campaign perspective and tactics used to achieve the campaign goals.

Eligibility

Who’s Eligible

The MARCOM Awards are designed to honor the region’s best marketing and communications campaigns and tactics in the region. The competition is open to individual marketing and communications professionals, marketing and communications units within an organization, or outside agencies and firms who have created a campaign or project work on behalf of a client or their own company or organization.

What’s Eligible

In order to be eligible for submission, campaigns must have been created between September 1, 2022 and August 31, 2023. Winning campaigns will be selected in categories that combine type of campaign and the client’s overall marketing communications budget for the campaign. Winning Tactics will be selected based on quality, creativity and resourcefulness determined by the judges.

Categories

Campaigns

Marketing Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign consisting of a number of specific elements and activities developed to achieve a set of objectives, such as promoting a project, service, business or event. These elements and activities may include research, advertising, sales promotions, direct mail, pricing, distribution strategy, social media, etc.

Public Relations Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign consisting of a series of activities planned in advance and executed in a strategic manner in order to achieve a specific goal or goals, such as drawing attention to or promoting a nonprofit or for-profit organization’s products or services.

Public/Government Affairs Campaign
Campaign Budget: $0 – $20,000 and $20,000+
A campaign specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidates.

Integrated Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign that employs the creative and effective integration and leadership of public relations strategies and tactics with other promotional marketing communications. Entries should demonstrate the integration of strategies, plus the budget and measurement of return on investment of the communications to any stakeholder group, including employees, consumers, the media or shareholders.

Digital Media Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign that is used to market and promote a product, service, business or event strictly online, using digital advertising, social media, video or other forms of digital communications.

Tactics

Media Relations (Regional, for-profit)

Media Relations (Regional, nonprofit)

Media Relations (Statewide and beyond)

Print Publications used for marketing and/or communications. Could include newsletters, annual reports, brochures, etc.

Websites used for marketing or public relations activities to promote a product, service, business or event.

Video produced for marketing or public relations activities to promote a product, service, business or event.

Submit Entry

Entries and supporting materials must be received by 5 p.m. Wednesday, October 4, 2023. You may submit as many entries as you like. Please follow these instructions when entering your campaign(s):

Fill out the form on this page, and upload your entry form, brief of effectiveness and supporting materials. The brief and any supporting materials should be saved as PDFs, maximum size of 10MB. (For larger file sizes, please contact CRMarComAwards@gmail.com for instructions.) Please format entries so that they can be printed on pages no larger than 8.5 inches by 11 inches. If you are including images with your submission, please provide them as JPGs or high resolution PDFs. If you are including a video or audio file with your submission, please include a link to the multimedia file(s) in your brief.

Submit your entry and make payment online here:

AMA and PRSA Members: $100.00
Non-members: $125.00

Or by check payable to American Marketing Association New York Capital Region and mail to:

American Marketing Association New York Capital Region MARCOM Committee
P.O. Box 13192
Albany, N.Y. 12288

If you are making one payment for multiple submissions, please indicate what campaigns your payment covers.

Winners – 2o23

Digital Media Campaigns
Integrated Marketing Campaigns
Marketing Campaigns
Public Relations Campaigns
Public / Government Affairs Campaigns
Media Relations (Regional, for-profit)
Media Relations (Regional, non-profit)
Media Relations (Statewide and beyond)
Printed Publications
Video
Websites

Digital Media Campaigns

Albany FireWolves 2022-2023 Season
Albany FireWolves
Submitted by: Elevation Ten Thousand

Albany FireWolves Influencer Marketing
Albany FireWolves
Submitted by: The Martin Group

Integrated Marketing Campaigns

New Era Cap: 59FIFTY Day
New Era Cap
Submitted by: The Martin Group

New Era Cap NFL Sidelines Collection
New Era Cap
Submitted by: The Martin Group

University at Albany 2022-2023 Enrollment Drive
University at Albany
Submitted by: Elevation Ten Thousand

National Fuel Climate Act Campaign
National Fuel
Submitted by: The Martin Group

Less Virtual, More Reality
Historic Deerfield
Submitted by: Overit

Marketing Campaigns

CIS SecureSuite Spring Promo: Plan Your Cybersecurity Roadmap to Success
Center for Internet Security,
Submitted by: Center for Internet Security

 

Public Relations Campaigns

NFL: Flag Football Thought Leadership
National Football League (NFL)
Submitted by: The Martin Group

Teachable Moments: WGU Explains and Addresses Barriers to Education
Western Governors University
Submitted by: The Martin Group

Public/Government Affairs Campaigns

4201 Schools Video Advocacy Day Campaign
4201 Schools Association
Submitted by: Corning Place Communications

Media Relations (Regional, for-profit)

The Martin Group Relocates Capital Region Office
The Martin Group
Submitted by: The Martin Group

Media Relations (Regional, non-profit)

Chautauqua Institution Media Training and Moderator Coaching
Chautauqua Institution
Submitted by: The Martin Group

FuzeHub & NY MEP: Thought Leaders in Manufacturing
FuzeHub
Submitted by: The Martin Group

Media Relations (Statewide and beyond)

Launch of WNY’s First Cannabis E-Commerce Platform and Delivery Service
Canterra
Submitted by: The Martin Group

Spartan Launches the Unbreakable Pass
Spartan
Submitted by: The Martin Group

Printed Publications

New York Makes 2023 MEP Center Magazine
FuzeHub
Submitted by: FuzeHub

First Amendment Museum Fundraising Brochure
First Amendment Museum
Submitted by: The Martin Group

Comprehensive Agency Viewbook and Brochures
LaSalle School
Submitted by: Baker Public Relations

 

Video

Messinas. Because It Works
Messinas
Submitted by: Overit

 

Websites

Albany Med Health System Website Launch
Albany Med Health System
Submitted by: Albany Med Health System

Bowled Website
Bowled
Submitted by: Elevation Ten Thousand

LaJaunies Pest Control Website Re-design, Development, and Launch
LaJaunies Pest Control
Submitted by: Overit

CICU Website Redesign
The Commission on Independent Colleges and Universities (CICU)
Submitted by: Relentless Awareness LLC

 

History

The idea to merge the AMA New York Capital Region’s Mark of Excellence and the PRSA’s Empire awards programs sprang from a friendly conversation about memories of past awards. Each program had sunset for various reasons, including the sheer amount of work that events like these require. However, the lack of an awards event for local marketing communications professionals left a noticeable void. That conversation created a spark; we realized that by working together we could rekindle the tradition of recognizing the excellent work and outstanding achievements of our members and other Capital Region marketing communications professionals, as well.

While PRSA Capital Region’s Empire Awards honored outstanding PR and Public Affairs and AMA New York Capital Region’s Mark of Excellence Awards recognized exceptional marketing, the two organizations’ events were similar. Both held their awards ceremonies in the fall and historically had experienced robust participation in terms of entries submitted and attendance. Most importantly, each awards program recognized work that brought results. Given these similarities, and the growing crossover between marketing and public relations, it seemed only natural to work together instead of separately.

Hence, the Capital Region MARCOM Awards was born, honoring the best in Capital Region marketing communications.

News

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Contact

MARCOM Committee
P.O. Box 13145
Albany, N.Y. 12212-3145

CRMarComAwards@gmail.com

MARCOM