The 2023 Capital Region MARCOM Awards
The awards program recognizes excellence in marketing and communications through outstanding work in a number of categories.MarCom Awards November 29, 2023
2023 Call for Submissions
Has your Marketing and Communications team created powerful, intriguing, thought-provoking campaigns to propel your organization’s message? Show us your best work. This awards program is open to nonprofits, all-level of government, and marketing agencies We are now accepting entries for the 2023 MarCom Awards.
Entries will be judged from a campaign perspective and tactics used to achieve the campaign goals.
Eligibility
Who’s Eligible
The MARCOM Awards are designed to honor the region’s best marketing and communications campaigns and tactics in the region. The competition is open to individual marketing and communications professionals, marketing and communications units within an organization, or outside agencies and firms who have created a campaign or project work on behalf of a client or their own company or organization.
What’s Eligible
In order to be eligible for submission, campaigns must have been created between September 1, 2022 and August 31, 2023. Winning campaigns will be selected in categories that combine type of campaign and the client’s overall marketing communications budget for the campaign. Winning Tactics will be selected based on quality, creativity and resourcefulness determined by the judges.
Categories
Campaigns
Marketing Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign consisting of a number of specific elements and activities developed to achieve a set of objectives, such as promoting a project, service, business or event. These elements and activities may include research, advertising, sales promotions, direct mail, pricing, distribution strategy, social media, etc.
Public Relations Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign consisting of a series of activities planned in advance and executed in a strategic manner in order to achieve a specific goal or goals, such as drawing attention to or promoting a nonprofit or for-profit organization’s products or services.
Public/Government Affairs Campaign
Campaign Budget: $0 – $20,000 and $20,000+
A campaign specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidates.
Integrated Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign that employs the creative and effective integration and leadership of public relations strategies and tactics with other promotional marketing communications. Entries should demonstrate the integration of strategies, plus the budget and measurement of return on investment of the communications to any stakeholder group, including employees, consumers, the media or shareholders.
Digital Media Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign that is used to market and promote a product, service, business or event strictly online, using digital advertising, social media, video or other forms of digital communications.
Tactics
Media Relations (Regional, for-profit)
Media Relations (Regional, nonprofit)
Media Relations (Statewide and beyond)
Print Publications used for marketing and/or communications. Could include newsletters, annual reports, brochures, etc.
Websites used for marketing or public relations activities to promote a product, service, business or event.
Video produced for marketing or public relations activities to promote a product, service, business or event.
Submit Entry
Entries and supporting materials must be received by 5 p.m. Wednesday, October 4, 2023. You may submit as many entries as you like. Please follow these instructions when entering your campaign(s):
Fill out the form on this page, and upload your entry form, brief of effectiveness and supporting materials. The brief and any supporting materials should be saved as PDFs, maximum size of 10MB. (For larger file sizes, please contact CRMarComAwards@gmail.com for instructions.) Please format entries so that they can be printed on pages no larger than 8.5 inches by 11 inches. If you are including images with your submission, please provide them as JPGs or high resolution PDFs. If you are including a video or audio file with your submission, please include a link to the multimedia file(s) in your brief.
Submit your entry and make payment online here:
AMA and PRSA Members: $100.00
Non-members: $125.00
Or by check payable to American Marketing Association New York Capital Region and mail to:
American Marketing Association New York Capital Region MARCOM Committee
P.O. Box 13192
Albany, N.Y. 12288
If you are making one payment for multiple submissions, please indicate what campaigns your payment covers.
Winners – 2o22
Digital Media Campaigns
Niagara University: Graduate Campaign
Niagara University
Submitted by: The Martin Group
Integrated Marketing Campaigns
The Albany Med Health System: With You for Everything
Albany Med Health System
Submitted by: Albany Med Health System
Capital Behavioral Health Network’s Coordinated Opioid and Stimulant Treatment Support Line for
Opioid and Stimulant Abuse Prevention, Treatment, and Recovery in the Capital Region and Hudson Valley
Capital Behavioral Health Network
Submitted by: Overit
The College of Saint Rose
Build the Teacher Pipeline Campaign
Submitted by: The College of Saint Rose
Marketing Campaigns
The Path Forward: Remembering Willowbrook
New York State Media Services Center & New York State Developmental Disabilities Planning Council (DDPC)
Submitted by: NYS Digital & Media Services Center
Public Relations Campaigns
Operation Green Light
New York State Association of Counties
Submitted by: New York State Association of Counties
Public/Government Affairs Campaigns
Cyber STRONG
Center for Internet Security
Submitted by: Center for Internet Security
Media Relations (Regional, for-profit)
A Zero-Emission Mixed-use Development That Will Link Downtown Albany to the Emerging Warehouse District
Rosenblum Development
Submitted by: The Martin Group
Media Relations (Regional, non-profit)
Northeastern New York Walk to End Alzheimer’s
Alzheimer’s Association Northeastern New York Chapter
Submitted by: Alzheimer’s Association Northeastern New York Chapter
Media Relations (Statewide and beyond)
Statewide Echo Chamber – Five Simultaneous Press Conferences to Impact the Budget Negotiations
New York State Restaurant Association (NYSRA)
Submitted by: The Martin Group
Printed Publications
Empire State Manufacturing and Innovation | Issue 3 Summer 2022
FuzeHub
Submitted by: The Martin Group
Video
Niagara University: Graduate Campaign Videos
Niagara University
Submitted by: The Martin Group
Websites
ADNET Technologies: Building Brand Awareness through SEO
ADNET Technologies
Submitted by: The Martin Group
History
The idea to merge the AMA New York Capital Region’s Mark of Excellence and the PRSA’s Empire awards programs sprang from a friendly conversation about memories of past awards. Each program had sunset for various reasons, including the sheer amount of work that events like these require. However, the lack of an awards event for local marketing communications professionals left a noticeable void. That conversation created a spark; we realized that by working together we could rekindle the tradition of recognizing the excellent work and outstanding achievements of our members and other Capital Region marketing communications professionals, as well.
While PRSA Capital Region’s Empire Awards honored outstanding PR and Public Affairs and AMA New York Capital Region’s Mark of Excellence Awards recognized exceptional marketing, the two organizations’ events were similar. Both held their awards ceremonies in the fall and historically had experienced robust participation in terms of entries submitted and attendance. Most importantly, each awards program recognized work that brought results. Given these similarities, and the growing crossover between marketing and public relations, it seemed only natural to work together instead of separately.
Hence, the Capital Region MARCOM Awards was born, honoring the best in Capital Region marketing communications.
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Contact
MARCOM Committee
P.O. Box 13145
Albany, N.Y. 12212-3145
