The 2022 Capital Region MARCOM Awards
The awards program recognizes excellence in marketing and communications through outstanding work in a number of categories.MarCom Awards February 8, from 5:30 – 8 pm at Revolution Hall, 425 River Street Troy
Finalists
Digital Media Campaigns
Discover My Albany County
Discover Albany
Submitted by: Discover Albany
Education Justice Now
FaithActs for Education
Submitted by: Relentless Awareness
Niagara University: Graduate Campaign
Niagara University
Submitted by: The Martin Group
Integrated Marketing Campaigns
ADNET Technologies: Building Brand Awareness
ADNET Technologies
Submitted by: The Martin Group
The Albany Med Health System: With You for Everything
Albany Med Health System
Submitted by: Albany Med Health System
Capital Behavioral Health Network’s Coordinated Opioid and Stimulant Treatment Support Line for
Opioid and Stimulant Abuse Prevention, Treatment, and Recovery in the Capital Region and Hudson Valley
Capital Behavioral Health Network
Submitted by: Overit
Ellis Medicine – A Turnkey Approach to Healthcare Recruitment
Ellis Medicine
Submitted by: Overit
Essential Cyber Hygiene
Center for Internet Security
Submitted by: Center for Internet Security
Office of Cannabis Management/”Cannabis Conversations”
Office of Cannabis Management
Submitted by: NYS Digital & Media Services Center
Saratoga Harness Horseperson’s Association Video Series
Saratoga Harness Horseperson’s Association
Submitted by: Relentless Awareness
Marketing Campaigns
Be a Maria Nurse
Maria College
Submitted by: Maria College
Build the Teacher Pipeline Campaign
The College of Saint Rose
Submitted by: The College of Saint Rose
The Path Forward: Remembering Willowbrook
New York State Media Services Center & New York State Developmental Disabilities Planning Council (DDPC)
Submitted by: NYS Digital & Media Services Center
Cyber Security at Scale
Center for Internet Security
Submitted by: Center for Internet Security
ELEVATE: The Campaign for Student Scholarships
Excelsior University
Submitted by: Excelsior University
Ronald McDonald House Charities – 40 Years of Love
Ronald McDonald House Charities of the Capital Region
Submitted by: Ronald McDonald House Charities of the Capital Region
“The Promise of Change” Diversity Recruitment New York State Media Services Center and New York State Troopers
The New York State Troopers (NYSP)
Submitted by: NYS Digital & Media Services Center
Thomas Pest Services – Summer Service Campaign
Thomas Pest Services
Submitted by: Overit
Public Relations Campaigns
City of Troy/Troy Now Initiative
City of Troy
Submitted by: Relentless Awareness
Operation Green Light
New York State Association of Counties
Submitted by: New York State Association of Counties
Greenlight Networks Strategic Expansion Across the Empire State
Greenlight Networks
Submitted by: The Martin Group
Western Governors University: Elevating Awareness and Brand Trust
Western Governors University
Submitted by: The Martin Group
Public/Government Affairs Campaigns
Kathy Sheehan for Albany Mayor
Friends of Kathy Sheehan
Submitted by: Relentless Awareness
Media Relations (Regional, for-profit)
Rosenblum Development: A Zero-Emission Mixed-use Development That Will Link Downtown Albany
to the Emerging Warehouse District
Rosenblum Development
Submitted by: The Martin Group
Media Relations (Regional, non-profit)
Northeastern New York Walk to End Alzheimer’s
Alzheimer’s Association Northeastern New York Chapter
Submitted by: Alzheimer’s Association Northeastern New York Chapter
Media Relations (Statewide and beyond)
Statewide Echo Chamber – Five Simultaneous Press Conferences to Impact the Budget Negotiations
New York State Restaurant Association (NYSRA)
Submitted by: The Martin Group
NFL Legend Challenges Men: Stand Up Against Domestic Violence
National Football League
Submitted by: The Martin Group
Printed Publications
Augmented Reality Application Generation Brochure
The College of Saint Rose
Submitted by: The College of Saint Rose
Discover Albany Destination Guide
Discover Albany
Submitted by: Discover Albany
Empire State Manufacturing and Innovation | Issue 3 Summer 2022
FuzeHub
Submitted by: The Martin Group
Spring 2022 Saint Rose Magazine
The College of Saint Rose
Submitted by: The College of Saint Rose
Upstate United’s Troubling Trends Fact Sheets
Upstate United
Submitted by: Corning Place Communications
Video
ADNET Technologies: Managed IT Explainer Video
ADNET Technologies
Submitted by: The Martin Group
Niagara University: Graduate Campaign Videos
Niagara University
Submitted by: The Martin Group
Discover My Albany
Discover Albany
Submitted by: Discover Albany
The Albany Med Health System: With You for Everything TV Ads
Albany Med Health System
Submitted by: Albany Med Health System
RMHC of the Capital Region 40 Year Anniversary Videos
Ronald McDonald House Charities of the Capital Region
Submitted by: Relentless Awareness
Legoland Internship Spotlight Video 2022
The College of Saint Rose
Submitted by: The College of Saint Rose
Nine Pin Cider Campfires
Nine Pin Cider
Submitted by: Relentless Awareness
Websites
ADNET Technologies: Building Brand Awareness through SEO
ADNET Technologies
Submitted by: The Martin Group
Niagara University: Graduate Campaign Landing Pages
Niagara University
Submitted by: The Martin Group
Graduate School Microsite
The College of Saint Rose
Submitted by: The College of Saint Rose
History
The idea to merge the AMA New York Capital Region’s Mark of Excellence and the PRSA’s Empire awards programs sprang from a friendly conversation about memories of past awards. Each program had sunset for various reasons, including the sheer amount of work that events like these require. However, the lack of an awards event for local marketing communications professionals left a noticeable void. That conversation created a spark; we realized that by working together we could rekindle the tradition of recognizing the excellent work and outstanding achievements of our members and other Capital Region marketing communications professionals, as well.
While PRSA Capital Region’s Empire Awards honored outstanding PR and Public Affairs and AMA New York Capital Region’s Mark of Excellence Awards recognized exceptional marketing, the two organizations’ events were similar. Both held their awards ceremonies in the fall and historically had experienced robust participation in terms of entries submitted and attendance. Most importantly, each awards program recognized work that brought results. Given these similarities, and the growing crossover between marketing and public relations, it seemed only natural to work together instead of separately.
Hence, the Capital Region MARCOM Awards was born, honoring the best in Capital Region marketing communications.
Gallery
Eligibility
Who’s Eligible
The MARCOM Awards are designed to honor the region’s best marketing and communications campaigns and tactics in the region. The competition is open to individual marketing and communications professionals, marketing and communications units within an organization, or outside agencies and firms who have created a campaign or project work on behalf of a client or their own company or organization.
What’s Eligible
In order to be eligible for submission, campaigns must have been created between January 1, 2021 and December 31, 2022. Winning campaigns will be selected in categories that combine type of campaign and the client’s overall marketing communications budget for the campaign. Winning Tactics will be selected based on quality, creativity and resourcefulness determined by the judges.
Categories
Campaigns
Marketing Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign consisting of a number of specific elements and activities developed to achieve a set of objectives, such as promoting a project, service, business or event. These elements and activities may include research, advertising, sales promotions, direct mail, pricing, distribution strategy, social media, etc.
Public Relations Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign consisting of a series of activities planned in advance and executed in a strategic manner in order to achieve a specific goal or goals, such as drawing attention to or promoting a nonprofit or for-profit organization’s products or services.
Public/Government Affairs Campaign
Campaign Budget: $0 – $20,000 and $20,000+
A campaign specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidates.
Integrated Campaign
Campaign Budget: $0 – $50,000 and $50,000+
A campaign that employs the creative and effective integration and leadership of public relations strategies and tactics with other promotional marketing communications. Entries should demonstrate the integration of strategies, plus the budget and measurement of return on investment of the communications to any stakeholder group, including employees, consumers, the media or shareholders.
Digital Media Campaign
Campaign Budget: $0 – $25,000 and $25,000+
A campaign that is used to market and promote a product, service, business or event strictly online, using digital advertising, social media, video or other forms of digital communications.
Tactics
Media Relations (Regional, for-profit)
Media Relations (Regional, nonprofit)
Media Relations (Statewide and beyond)
Print Publications used for marketing and/or communications. Could include newsletters, annual reports, brochures, etc.
Websites used for marketing or public relations activities to promote a product, service, business or event.
Video produced for marketing or public relations activities to promote a product, service, business or event.
News
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Contact
MARCOM Committee
P.O. Box 13145
Albany, N.Y. 12212-3145
Submit Entry
Entries and supporting materials must be received by November 4, 2022. You may submit as many entries as you like. Please follow these instructions when entering your campaign(s):
Fill out the form on this page, and upload your entry form, brief of effectiveness and supporting materials. The brief and any supporting materials should be saved as PDFs, maximum size of 10MB. (For larger file sizes, please contact CRMarComAwards@gmail.com for instructions.) Please format entries so that they can be printed on pages no larger than 8.5 inches by 11 inches. If you are including images with your submission, please provide them as JPGs or high resolution PDFs. If you are including a video or audio file with your submission, please include a link to the multimedia file(s) in your brief.
Submit your entry and make payment online here:
AMA and PRSA Members: $75.00
Non-members: $100.00
Or by check payable to American Marketing Association New York Capital Region and mail to:
American Marketing Association New York Capital Region MARCOM Committee
P.O. Box 13192
Albany, N.Y. 12288
If you are making one payment for multiple submissions, please indicate what campaigns your payment covers.